Gail Hannaford's Wedding Advertising Blog

Welcome to my blog. I'm Gail Hannaford, the UK's wedding expert for marketing and advertising for businesses looking to find brides and grooms who need and want the service you have to offer. My wedding advertising blog will let you into the secrets of how to get more customers to your business, how to appeal to them and in turn how to convert them into an all important sale. I'll explore all the options available to you from social networking, to hard copy magazines and website keyword research.

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How important are special offers?
GOOGLE - the biggest search engine on the planet, spends $millions on direct mail – in the form of ADWORDS coupons. Why? For one, it gets you thinking about GOOGLE, turns you into a higher spending customer and squeezes their competition out....
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Wedding Advertising
STIMULATIVE advertising is best described like this - it is the form of advertising that puts the seller in touch with the buyer using an opportunistic time. It’s advertising that is put in front of a ‘possible’ customer, that plants a seed in their...
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Discounts On Wedding Planning Ideas
Planning a wedding? Perfect! You will be sharing this wonderful experience with around 230,000 other couples - all doing the same in the UK this year. Want to know how to find those wedding suppliers who are offering a great wedding service and are...
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Want Help Implementing Customer Captivation Strategies?
Hello, This week, I've helped 5 wedding dress shop owners break away from business headaches using a master plan I personally created for them. On top, I helped 3 wedding photographers implement a strategy that will make them more money. And more, I...
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The Purpose of Email Marketing is NOT TO GET YOU A BOOKING?
Now I know that sounds odd coming from someone who’s created an email marketing solution, 2nd to none in the entire UK to get you more business. (Yes, I can see how you might be thinking ‘she’s lost the plot’) Okay, so this...
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95% of Wedding Businesses aren't charging enough - FREE download
95% of Wedding Businesses aren't charging enough. Business owners position their business in the market as a 'basic commodity' fearful of charging more than their competitors. Commodity rules mean that you race for every new customer with thousands...
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Email Marketing is the most highly prized form of communication on the planet
Email marketing is the most valuable and highly prized real estate on the planet - that’s why everyone uses it. A permission-based collection of 14,000 brides are opted-in at any one time with White Wedding Pages and made available for wedding...
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Renew your White Wedding Pages advertising today
Next edition of White Wedding Pages out January 2012. Exact match wedding marketing results for as little as £1 per day, for a White Wedding Pages complete advertising programme for any wedding business, to include: fully optimised online...
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Exact Match Wedding Enquiries For £1.60 Per Day
We are changing the way we promote your wedding business - Why? Well, we've been surveying our customers for months and these are the things they've put on their personal wish lists, and asked me to build into their packages. Are any of them on your...
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